Alt All In

Alt All In is a semi-automated newsletter serving marketing, social media and technology links.

Marketing Wrap

Ryan Reynolds' Aviation Gin gives a Leap Day '21-year-old' her first legal drink, adage.com

Corona’s owner hits back at a survey that suggested it's been hurt by coronavirus, adage.com

Wendy’s begins its big breakfast push and rivals are ready, adage.com

As coronavirus outbreak continues, ad companies restrict travel and encourage remote work, digiday.com

‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics, digiday.com

How Nextdoor is pitching advertisers, digiday.com

Podcast publishers eye international markets for growth, digiday.com

Behind Seagram's 7’s anti-snob marketing approach, adage.com

Wieden+Kennedy Amsterdam’s Mark Bernath on psychedelic rock, creating music alone—and the allure of awkwardness, adage.com

Travelocity’s first campaign from new AOR suggests there’s no place like gnome, adage.com

Social Media Wrap

Sources: Elliott Management has taken a "sizable" stake in Twitter, nominated four directors to Twitter's board, and seeks to replace CEO Jack Dorsey, bloomberg.com

The Man Behind the ‘2020 Astros Shame Tour’ Twitter Account, latimes.com

Twitter verified the account of a fake candidate for Congress created by a 17-year-old to test its election integrity efforts; the account is now suspended, cnn.com

Facebook Messenger ditches Discover, downplays chat bots, techcrunch.com

iNaturalist is a social network of people helping each other learn about nature, wired.com

Facebook now lets you create 3D photos without a portrait mode camera, mashable.com

Multiverse virtual worlds will be healthier for society than our current social networks, techcrunch.com

Teen hit Yolo raises $8M to let you Snapchat anonymously, techcrunch.com

Anonymous Twitter account @VCBrags hits a nerve mocking VC's propensity for self-promotion by quote-retweeting boastful tweets, protocol.com

All In

‘When a Pandemic Meets a Personality Cult’, nytimes.com

How to Respond to Covid-19, gatesnotes.com

NASA images show China pollution clear amid slowdown, bbc.com

The Korean Clusters: How coronavirus cases exploded in Korean churches/hospitals, reuters.com

U.S. Signs Peace Deal with Taliban, npr.org

The boss who put everyone on 70K, bbc.com

Tiny electric car looks like a washing machine and costs just $6,600, cnn.com

Freeman Dyson Dies at 96; Wrestled with Questions of Physics and Morality, nytimes.com

Laurene Powell Jobs’s charity is going to give away almost all of its money, recode.net

Archivists are uploading hundreds of random VHS tapes to the internet, vice.com

TikTok, with 145M US downloads, claims Chipotle-sponsored #boorito hashtag had 3.9B views; Captiv8: hashtag campaigns cost ~$150K, homescreen takeover $50K/day, bloomberg.com