Alt All In

Alt All In is a semi-automated newsletter serving marketing, social media and technology links.

Asia-Pacific Marketing Wrap

ALDI says don't waste your life choosing pasta sauce in latest TV execution via BMF Australia, campaignbrief.com

ELLE Shoots Cover & Editorial On iPhone 7 Plus In Aussie First, bandt.com.au

Outbrain launches programmatic service, campaignasia.com

How to deal with controversial influencers, adnews.com.au

Greenpeace and Ogilvy Singapore tackle climate change in the street, mumbrella.asia

Publicis Groupe forms full-service agency for P&G UK, adnews.com.au

Winemakers’ fingerprints demonstrate ‘it takes a village’ message for Peter Lehmann Wines, mumbrella.com.au

Uncertainty looms for Vizeum as Marina Bay Sands calls media pitch, mumbrella.asia

Hahn SuperDry launches content series ‘Beer With An Entrepreneur’, mumbrella.com.au

Optimism, collaboration and diversity: 72andSunny founder shares tips, adnews.com.au

Global Marketing Wrap

Inside the GIF factory: How Giphy plans to build a real business by animating the internet, businessinsider.com

Adobe CMO: ‘We’re the only company that understands the value of content’, thedrum.com

Kathleen Turner Heats Up the Radio With Sultry Look at Cinema’s ‘Femmes Fatales’, adweek.com

NBC Wins Broadcast TV's Annual War of Attrition, adage.com

Nike continues equality drive with latest 'BeTrue' collection for LGBT causes , thedrum.com

Publishers want to know: What’s my inventory worth?, digiday.com

CJR Has a Pair of Tracking Projects, adweek.com

Greenpeace Australia drums up support with an installation that defies gravity, thedrum.com

Hampton Creek Founder Talks Squelched Investigation, Company Valuation and New Design, adage.com

Burger King angers Belgian royals with choose your king stunt to promote first outlet in the country, thedrum.com

Social Media Wrap

All In

“They Basically Reset My Brain”, theplayerstribune.com

How an undocumented immigrant from Mexico became a star at Goldman Sachs, bloomberg.com

Coffee from California, nytimes.com

Europe isn’t the new Silicon Valley. It’s better, thenextweb.com

Angela Merkel: Europe must take ‘our fate’ into own hands, politico.eu

Food as medicine: your brain really does want you to eat more veggies, theconversation.com

Two Scientists, Two Different Approaches to Saving Bees from Poison Dust, npr.org

Berlin-based Frontier Car Group, which builds and runs marketplaces for used cars in emerging markets, raises $22M, techcrunch.com

Major hotel chains launch marketing campaigns to woo customers away from travel-booking sites, which take commissions of up to 30% for each reservation, wsj.com

Lyme Isn’t the Only Disease Ticks Are Spreading This Summer, wired.com

In China, Umbrellas and Basketballs Join the Sharing Economy, nytimes.com

There’s a dark side to meditation that no one talks about, qz.com